Every Friday I dig into the archives and dust off an old post. If you haven’t read it, it’s new to you!
It definitely wasn’t what I expected.
I stopped by the Wendy’s drive through on my way home from church on Sunday. I went through the traditional song and dance with the order taker: place order. Wait for total. Pull up. Hand over cash. Get food. Mumbled thank you. Saturated Fatfest begins.
Except the mumbled thank you didn’t happen. Instead of canned gratitude, the Wendy’s lady said, “I’ll see you tomorrow!”
It caught me off guard.
I don’t think anyone in the history of drive throughs has ever told me that.
But it made me think: what kind of a job do we do inviting our first time guests to come back for a second round?