Every Friday I dig into the archives and dust off an old post. If you haven’t read it, it’s new to you!
Recently I was in a meeting of church leaders from around our state. We were hammering out details for an initiative designed to help churches of all shapes and sizes bring outsiders in and help them find Jesus. (Not that he’s lost. You get my drift.)
But it was in the middle of that discussion that I was hit with the cold, hard reality: nobody cares about our church. Oh sure, hopefully the people in your church care (even that is questionable at times). But outsiders? Fuggedaboutit.
Nobody cares about what you name your initiatives / projects / events. Most of the time we brand them with cutesy, quasi-religious names that mean nothing to our community anyway.
Nobody cares that you spent half the annual marketing budget on a mass-mailing, slick postcard, where you misspelled the church’s website.