Appeal to Mission
Last week I stumbled across an email from Austin Stone Community Church in Texas. Downtown Campus Pastor Tyler David was making a plea to his campus, asking them to consider parking in a new remote lot in an attempt to lessen the traffic load around their facility. Here’s the email in its entirety:
Here’s what I love about Tyler’s email:
It appeals to mission. There’s nary a mention of the word need. No guilt trips. No sense that this is a favor we’re doing for God. Instead, he talks about creating space, sacrificing for the kingdom, and saving the best spots for guests.
It asks for a commitment. Step up. Sign on the dotted line. Declare your intentions and join the club. There’s something about making that commitment that helps people stick.
It adds a touch of fun. Okay, I’ll admit I don’t get the appeal of breakfast tacos before worship (there are all kinds of jokes here that I’m intentionally walking away from…you’re welcome), but still: free munchies for parking off site? That’s a deal.
Not only that, but Tyler provided a clear map, specific instructions, and gave his people enough info that they felt comfortable making the switch.
How about your church? How do you appeal to mission in the big asks? Comment below.
Related post: Mission Trumps Need, Every Single Time.