Every year some churches seek to outdo themselves — and their local competition — by luring unbelievers (and I suppose interested believers) to their Easter service(s) with the promise of big shows and in some cases big giveaways. One guy in Texas made national news for giving away new cars. Another church has dropped prize-filled Easter eggs out of helicopters to gathered crowds below. Local churches with more modest budgets sometimes promise door prizes like iPods or iPads or gift certificates to local restaurants.
This NY Restaurant Takes Facebook Stalking to a New Level. (via @GrubStreet, HT @jwickersham) What say you? Amazingly personalized service or creepy over the top in-your-faceness?
At 3:30 p.m., in the back office of Eleven Madison Park, maître d’ Justin Roller is Googling the names of every guest who will come in that night. “I’m looking for chef’s whites and wine glasses,” he says. A shot of a guest wearing whites means a chef is probably coming to dinner. Wine glasses signify a potential sommelier (or at least a wine geek). This is just the beginning. If, for example, Roller discovers it’s a couple’s anniversary, he’ll then try to figure outwhich anniversary. If it’s a birthday, he’ll welcome a guest, as they walk in the door, with a “Happy Birthday.” (Or, if it seems to Roller that a guest prefers to keep a low profile, “I’ll let them introduce themselves to me,” he says.) Even small details are useful: “If I find out a guest is from Montana, and I know we have a server from there, we’ll put them together.”