Published: 2 years ago

Thursday Three For All

It’s Thursday, kiddies: the day when I roll out a few things I’ve been reading over the past week. Three of ‘em, to be exact. Enjoy. (Remember: click on the bold print to read the entire article.)


Sometimes the Best Part of the Story is Under Your Feet. (via @robertvadams) I love the details of Disney, and I love my friend Bob’s observation of the details.

A crack in a walking path is really the beginning of a story. The minute details that produce the visual experience are really the true art of the Disney-themed show. Remember for Disney, everything the Guest sees, hears, smells, or comes into contact with is part of the show. The details corroborate every story point, immersing Guests in the story idea.


Walk This Way. (via @99piorg) I’m not sure I’ve ever linked to a podcast episode in TT4A, but 99% Invisible is one of my favorites, and this episode is particularly fantastic for guest service geeks.

As humans have developed cities and built environments, we have also needed to develop ways to find our way through them. Signage goes back at least as far as the Roman Empire where they constructed “milestones” along their roadways. Today, signage and other queues to help you find your way come from the field of environmental graphic design, or “wayfinding.” Chances are that any signs in an airport, in a hospital, or on a freeway, were created by professional wayfinders. But there’s more to wayfinding than signage. In fact, signage is the least effective tool of wayfinding. Good architecture is among the best.


Entire Elementary School Makes Way for Ducklings. (via @premiumfunny) If this isn’t the most adorable thing you’ve ever seen, you have no heart.

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