Category: First Impressions

The Customer Isn’t Always Right

Last week I overheard a brief exchange between a fast-food employee and a customer. I missed the context, so there could be some rampant misinterpretation here (but in fairness, if you look up “blogger” in...

Staff the Doors

Most improvements to your guest services team can be made in 1% increments. You don’t need to reinvent the wheel or launch a massive new initiative; a lot of great things can come from a...

“Here” Must Connect to “There.”

If there is a struggle to be found in guest services within the local church, it’s the “here” factor. First impressions happens here. When we park a guest’s car, they first have to show up here. When...

Are You Ready When They’re Ready?

I’ve stumbled into several conversations over the past few weeks that have forced me to focus on one primary question: Do we greet guests the way they want to be greeted? The question started bouncing around in my...

Do Your Guests Have a Theme Song?

I recently listened to a podcast interview with Laurie Meacham, leader of the Social Media Team for JetBlue Airlines. She recounted a fantastic story of Gavin Donovan, a JetBlue customer who decided to have a little...