Category: First Impressions

Subtle Cues

As I type, I’m sitting in a McDonald’s at 7:49 PM on a Monday night. I can’t tell you why I’m sitting in McDonald’s, but I can tell you that it has nothing to...

Your Reputation is at Steak

I’m a sucker for a good customer relations story. As a guy who helps design the experience for our first time guests, I love tales of organizations who go above and beyond to “WOW”...

Taking Ownership, Jim’s Dogs Style

Taking Ownership, Jim’s Dogs Style

My good friend and rock star First Impressions Team member Clayton Greene sent me the following story. With his permission, I’m reprinting it in it’s entirety. Don’t let the “home trimming device” line fool...

Trash Your Vision

I’m usually not a huge fan of chain Mexican restaurants. Oh sure, the food is usually good and my family digs ’em, so I’m there quite a bit. But overall, it’s not what I’d...

Make Your Opening Grand

Make Your Opening Grand

A few weeks back I attended not one…but two grand openings. (I also get up early to watch women claw each other’s eyes out on Black Friday.) North Durham landed a couple of new...

Serve Him, Not Them.

Around these parts, we talk a lot about serving our guests as well as our members. And that’s a great concept, as long as people behave themselves. When they don’t complain about the parking,...

Creepy Church

The people at Kensington Church get it. Church shouldn’t be creepy. It shouldn’t be a place where the unchurched crowd’s worst fears come true: I’ll be stared at. I’ll be judged. No one will...

Awkward

Awkward

I love leaders who get it. Who understand the win. Who realize that the role of our weekend First Impressions team isn’t just to pour coffee or park cars, but to pave the way...

What’s Your Tricky Tile?

I’ve been working on a theory for the last several years. I have absolutely no way to substantiate it, so it makes perfect sense that I’d put it out on a blog for all...

Serving With A Spread

Serving With A Spread

You’re looking at someone’s spiritual gifts on display. I snapped this picture on Easter Sunday morning just before our volunteers snapped the food up. This is the result of a couple of ladies –...