Category: First Impressions

Practical Ways to Prep for Easter

Like death, taxes, and Nickelback, Easter is a reality. The good news is it’s a better reality than those other three examples (let’s face it: atrocious pop music and the cornerstone of Christianity don’t mix). Hopefully...

Kiss Your Guests

Spoiler: this is not an exposition of Romans 16:16 (the life verse of single Christian men). I’m not advocating for awkward PDA. Rather, I’m encouraging you to remember the “K.I.S.S.” principle with your guests. You know the K.I.S.S. principle,...

Four Ways to Stay Alert

In a recent post I talked about the importance of being alert when it comes to your guests: keeping an eye out for those who need assistance, a kind word, or a helping hand. Here...

Be Alert.

As I type, I’m sitting in Starbucks, and I’m approximately three minutes removed from the story I’m about to recount for you. Picture the scene: I’m settled in at my table by the window. My...

First Time Guest Bags: An Intro

An updated version of this post can be found here.  Why a First Time Guest bag? For several years now we’ve handed out a small gift bag to all of our first-time guests (FTGs). There...

Letting Your Rep Take The Rap

I’m not saying it was one of my prouder moments. I recently opened the email that heralded the arrival of my monthly cable bill. One glance told me that something was fishy in the state...

Star Wars and Second Time Guests

One of our guest service plumblines is the first visit should set up the second visit. We believe that for all of the importance of visit number one, the real win is that a guest returns in...