Represent.
What do people assume about your church at first glance? I’m not talking about your building, your property, or your curb appeal. No, when people park their cars and approach the front door, what would...
Category: First Impressions
Flashback Friday: Your Best Is Only As Good As Your Worst
Time to open up the wayback machine, boys and girls. …The order taker was a most unhelpful young man who had been hired exclusively on his ability to mumble and get my order wrong. After...
Marketing or Serving? (part two)
Clayton Greene is the First Impressions Director at the Summit’s Brier Creek Campus, Sunday North Venue. You oughta follow him on Twitter, and you can catch part one here. In his book on work, Every Good Endeavor,...
Deeds + Time = Reputation
I swung by my favorite fast food place for breakfast this morning (don’t judge me. It’s Church at the Ballpark week. I need the kind of energy that can only come from a biscuit you...
Flashback Friday: You Matter
We’re days away from Church at the Ballpark ’13, and my mind keeps drifting to the 100’s of volunteers who have stepped up to serve. I love their service, their passion, their sacrifice. So with...
Marketing or Serving? (part one)
Clayton Greene is the First Impressions Director at the Summit’s Brier Creek Campus, Sunday North Venue. You oughta follow him on Twitter. In his book on work, Every Good Endeavor, Tim Keller says the gospel teaches...
What’s Your Job?
Imagine for a moment that you’re a part of a fire department’s engine company: you’re the guys who slide down the pole and hop on the truck whenever the alarm goes out. And imagine that...
Turning Crowds Into Wows
This weekend was the first of two peak attendance weekends we hit every August. It’s when our vacationing families return and our awesome college kids come back, bringing a couple hundred freshmen with them. Side...
Why Comfort Will Kill The Weekend
It seems that everybody has a first time guest horror story. You show up at a church for the first time and you’re either put on the spot, ignored, or confused. People don’t talk to...
Flashback Friday: Who Needs To Know Your Why
Last week I was talking to a guy who has virtually no first impressions experience, at least in the church world. But it was immediately obvious that he was a Who that already understood the Why. He...
