FI Fridays: Covering the Mouse
Every Friday this fall, I’m doing a series titled “First Impressions Fridays.” These posts are specifically designed for the First Impressions Teams at all of our campuses, but hey, read it anyway. You might learn...
Category: First Impressions
Creating Consumers? (part 3)
Today wraps up a discussion that began earlier this week. You can catch up here and here. We’ve been talking about creating “Wow!” moments for our guests. Yesterday we discussed the sometimes months-long process to...
Creating Consumers? (part 2)
Yesterday we began a discussion that you should read if you haven’t yet, because I’m gonna pick up where I left off starting…now. I resonate with Blake when he says, “I am afraid that sometimes...
Creating Consumers? (part 1)
Friday’s post generated the following question that I don’t want you to miss. Rather than answering it in the comments section, I’ll pull it front and center. Blake asks: By trying to create a “wow”...
FI Fridays: Wow Moments
Beginning today and continuing through every Friday this fall, I’m doing a series titled “First Impressions Fridays.” These posts are specifically designed for the First Impressions Teams at all of our campuses, but hey, read...
Rock Star Parking
One of the best parts of my job is reading the feedback that we get from First Time Guests. Our First Impressions Team is chock full of awesome volunteers who consistently deliver incredible service, and...
My First Ever Top Ten List
(at least on this blog) Top Ten Reasons You Should Join The First Impressions Team From the home office in Rougemont, NC 10. There’s nothing like the smell of freshly-printed worship guides, and you’ll...
Why We Do What We Do
Below is the full text of an e-mail I received earlier this week from one of our Brier Creek AM Campus deacons, and I reprint it with his permission. Gang, this is the whole reason...
Make It Invisible
I’ve mentioned here before that I’m a fan of Joseph Michelli’s podcast, The Starbucks Experience (he’s also the author of a best-selling book by the same title). On a recent episode, he talked about the...
Steve Gets It
Last week on the big TenneBama vaca, I went to one of the three restaurants in my hometown (And no, I’m not joking…there are three: a Mexican joint, a barbecue joint, and a place with...
